The new corporate image of Dipesa Group is 6 years old

This April 2021 marks 6 years of the event to present the new corporate identity of Dipesa Group, a brand that houses all the company's lines of business, and together with the creation of Luxive, sought to make visible the luxury car rental business with driver.

The project, carried out by Morillas, a multinational branding agency based in Barcelona and offices in Madrid, Tel Aviv, Miami and Guatemala, completely redesigned the previous identity of “Autocares Dipesa”. This strategic change sought to provide the company with an identity in line with the new times and the variety of services offered.

On the one hand, the new visual identity of Dipesa Group conveys the values that have always characterized us: a vocation of service, commitment to excellence and customer service by land, sea and air. Luxive, meanwhile, seeks to be the maximum exponent of luxury and exclusivity for the most select passengers looking for private transport, discreet, elegant and personalized service, with drivers able to go one step further to meet all the needs that may arise during the guests' stay in Ibiza.

In addition, the event featured the presentation of ten new Mercedes-Benz V Class models in extra-long version. They were the first models to be delivered in Europe and would start working for Luxive at the beginning of the 2015 summer season. The reception and commissioning of the vehicles took place in our facilities, with the presence of more than a hundred entrepreneurs and personalities, including Andrés Orejón, General Manager of Vans Mercedes-Benz Spain and Alfredo Sacristán, Key Account Manager at Mercedes-Benz Spain, as well as part of the Terrenauto Ibiza team.